By: Daniel C. Finley

Designing Your Social Distancing Strategy

Has the recent required social distancing and work-from-home status left you feeling lost and uncertain about what to do and best practices as we all navigate a new normal? If so, you are not alone. Working from home can be challenging for anyone but even more so for those who have never done it before.

During this time of uncertainty, you really only have two choices, to be proactive or reactive. Successful advisors/agents know they need to adopt a mindset around the former. John C. Maxwell said it best when he said, “I believe that everyone chooses how to approach life. If you’re proactive, you focus on preparing. If you’re reactive, you end up focusing on repairing.”  

The following is a brief outline of how you can design your social distancing strategy to not only help yourself but clients and prospects too..

Adopt a Proactive Mindset

One of the most important things you can do for yourself is to adopt a positive and proactive mindset. One of the easiest ways to do this is to do what my first business coach taught me during the Bear Market of 2001, plan with the end in mind.

To do that consider this, “once the Coronavirus spread is contained, the stock market steadies and we are all returning to a sense of normal, what would you have wanted to have done from now until then?”

Most advisors/agents I have spoken and coached these past few weeks have answered that they want to connect with clients and prospects often, keep abreast of the market particulars and attempted to have done business as usual. If those activities resonate with you, then you know that there is no time to waste.

Create Structure in Your Home Office Environment

Part of maintaining a proactive mindset is to be sure you have structure to your day as you work-from-home.  By this I mean to stick to your usual routine as you start your day, take a break for lunch and finish your day around the same time you did when you worked from the office. Also, treat work time differently from home time just as you did when you worked and lived in separate physical spaces. By this I mean, shut your door during office hours, and focus on your work activities not tackling chores such as laundry and cleaning until after work. If you have children, set a schedule for them to follow for e-learning and a schedule for yourself or your spouse to divide and conquer to handle home schooling and child care.

Know Your Message

Change can be a scary thing for clients and prospects. In a volatile market with 1,000 to 2,000 point swings in a single day, you must establish a point of view on what is happening. My clients use a resource I designed called “The 60 Second Market Story” which is a template they can fill out to craft an explanation around what has happened since the beginning of the year, what is happening presently and what they believe may happen in the near and long term future. Clients and prospects are looking to you for direction so you must be prepared.

Create Your System

If you have followed the aforementioned steps you know that all that is left to do is to get your message out there to your clients and prospects. And, here is how, time block your day into 45 minute blocks to reach out to clients and prospects. Know your call’s intro, your 60 Second market story, your outro (or how to ask for the order or sale) and track your calls.

My clients use a tracking tool called “The Client/Prospect Check-In Call Tracker” to streamline the process around who they have spoken to and what the conversation was about.  It generates architecture for a system that keeps important notes all in one place.  

Why Designing Your Social Distancing Strategy Works

Since social distancing has begun my coaching clients have put together their strategy and received some amazing results. The reason why designing your social distancing strategy works is because it gets you focused on taking specific action and remaining accountable. Social distancing and work-from-home, we’ve got this! 

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